In the age of the computer, a significant part of visual communication is generated within a digital environment. This research project addresses the intersection of two key disciplines available in such environment – typography and programming. It explores the possibility of challenging the boundaries of traditional typesetting rules and other pre-established typographic principles through programming while revealing their process of creation. The main intention is to highlight the affordances of using computer-based scripting methods for the development of traditional visual communication artefacts and to demonstrate how the pro-cess itself may become more relevant than final outcomes.