Integrative Gestaltung Masterstudio
Yu-Hua Chen
KICEswiss-blood vessel cleaner
an oral remedy for atherosclerosis
The aims of the project are (1) to understand the diseased and healthy status of the human body, taking atherosclerosis as an example; (2) to create an atherosclerosis sculpture; (3) to brand the products based on two recipes originated from Asia; (4) to improve the existing home-made recipes to become European nowadays products for treating German-speaking (DE, CH) atherosclerosis patients; and (5) to design the bottle and package. The brand names KICE and sKICE are designed after its ingredients: (black) Garlic, Ginger, Citron, apple vinegar Swiss made.