This thesis explores the state of ‘pleasant viewing’ called ‘visual well-being’ and attempts to answer the question:

How can visual design elements such as colour and form be used in a design approach to subjective well-being?

Theoretically, the work explores the origins of well-being through an examination of the Positive Design movement, which presents a framework for how to design for subjective well-being.

In practice, the examination of the topic documents the pursuit of an individual visual approach that can be used to design for subjective well-being. Based on a contextual investigation, an attempt was made to find out more about the ways in which design elements prove to be positive.

The intention was to create an experience that can contribute to the recipient’s well-being through a phenomenological approach. Thus, the final product became an installation featuring animations as its visual centrepiece that inherently represent the project’s engagement with colour and form, contributing to the immersive experience of the installation.