The concept of fuzzy thinking, with its indefinite, vague, and intangible character, forms the basis of inspiration for this thesis, and was applied as a principle to the field of visual communication. This thesis concerns itself with pollution in various forms: air, land, and water pollution as well as the less obvious and disturbing forms thereof such as noise, visual, and information pollution. The objective of the respective research is to raise awareness and disseminate information by hypothesizing new and unusual visual paths suggested by this different way of approaching the topic.

As a communicator, I think that the task and responsibility of shedding light on and communicating current and high-impact issues, such as pollution and other traumas suffered by Earth, are crucial.

Pollution is subtle: it is all around us, yet we do not see it. It is a slow and destructive process that only manifests itself over time.

Therefore, mine is an attempt to make even the most hidden forms of pollution visible. I also aim to give graphic form to the generalized feeling of unease, apprehension, and fear that pollution can cause in each of us.