Studium: Master Visuelle Kommunikation
Jahr: 2021
Mentor*innen: Claire Reymond , Jinsu Ahn, Nicolaj van der Meulen
Mail: fangzheng.li@live.com
Web: https://fangzheng.li/
As the world is gradually becoming online and digitized, the Matthew effect at the technical level is becoming more and more obvious. If scientists are constantly thinking about how to make machines replace humans, then we, as ordinary people, may need to think about what is the part that machines cannot replace humans? For the Master Thesis project, I created a low-tech, offline, and diversity design method with participatory design practice. Taking visual clothes as the theme, let every clothing user participate in the process of the personal visual identity design. The overall process is designed around a kind of analog board prototype, and the design result is not only in the wild of conceptual design, but also achievable under the existing technology and industrial production conditions.