Zuheng Zhang
Scripted Logic
Enhancing Narrative Power through Writing Dynamics
Studium: MDes International Master of Design
Jahr: 2025
Mentor:innen: Jiri Oplatek, Prof. Bérénice Serra, Invar Torre Hollaus, Ted Davis
Instagram: @zudi_gd
E-Mail: zuheng.gd@gmail.com
This project explores how script writing dynamics – angle, continuity, pressure, rotation, speed – can convey narrative beyond language. Inspired by Chinese calligraphy and asemic writing, it repositions non-semantic mark-making within a 2025 design paradigm. Grounded in semiotics, graphonomics, and semantics, it frames script as a visual syntax, creates variable fonts and interaction-transform writing into an expressive, adaptive storytelling tool.
