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Marco-Antonio Grubben

 

The Adhesive Approach

Stickers as an Alternative Tool to Drawing

Studium: MA Digital Communication Environments
Jahr: 2026
Mentor:innen: Invar Torre Hollaus, Dr. Kambiz Shafei, Dr. Claire Reymond


Instagram: @marcoantonio_photo

“I bet you’re good at drawing?” – A question hiding a deeper generalisation: that drawing well is a defining factor for creativity and talent.

This Master’s thesis proposes stickers as an alternative tool for Generations Alpha and Z to express themselves without the stress associated with drawing. I conducted many workshops using simple geometric stickers in flat colours across Geneva and Basel. My main target groups were aged 11 to 17 but also included participants aged 4 to 68.

Across all workshops, stickers were welcomed; they fostered collaboration and showed that creativity persists in every digital-native child, regardless of skill or background.