Juliana Rosas Rodriguez

 

Now Here

Unpacking the Hybridity of Latin American Food Products in Basel

Studium: MA Transversal Design
Jahr: 2026



This Master’s thesis is a design research project that explores the hybrid cultural spaces embodied in five Latin American migrant-owned food and beverage businesses in Basel, Switzerland.

Through the analysis of visual narratives in packaging—alongside interviews, drawings, and written reflections—the project examines how design shapes adaptation, translation, and meaning with products and people within a foreign context.

The research unpacks how these places go beyond commerce to foster community, articulating a fluid notion of home that exists between “here” and “there,” forming a third, hybrid space.