This research explores the contemporary context of natural colouring methods in the frame of sustainable practise in visual communication, investigating the ecological and creative applications of organic pigments. Moreover, it inquiries about the feasibility of the approach and its visual opportunities in image reproduction. The findings are based on a series of experiments in which the colour agents are found, processed, activated, tested, and observed through screen-printed images.
The process follows a thinking-through-making attitude through a direct engagement with the material at every stage (from foraging natural inks to their applications). The topic is observed through an alchemical approach, considering the colours’ molecular structure, and embracing the material volatility, fragility, decay and agency.
The thesis aims to value natural colours not only for their ability to convey an eco-logical message but also for the opportunity of invention they offer.